loading-image Project Mission Health- CSR Project by GlaxoSmithKline Consumer Healthcare Ltd. with a spent of INR 5.26 crore in the year 2018-19- CSRBOX
 

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Project Mission Health- CSR Project by GlaxoSmithKline Consumer Healthcare Ltd. with a spent of INR 5.26 crore in the year 2018-19

By Gaver Chatterjee On 24 August 2019
 
Project Mission Health- CSR Project by GlaxoSmithKline Consumer Healthcare Ltd. with a spent of INR 5.26 crore in the year 2018-19
 

Project Mission Health-Providing Nutritious Meals to Shape the Future

 

When GlaxoSmithKline Consumer Healthcare Ltd. (GSK) tied up with The Akshaya Patra Foundation (TAPF) to provide primary nutrition to school children in Karnataka as part of its corporate social responsibilityMission Health, the move clearly was one which was aimed at far-reaching impact. GSK’s support of TAPF in this mission, is far more than just relieving hunger. Known as GSK’s 360-degree nutrition programme, the initiative aims to reach out to the children not only with nutrition and its inextricable health benefits, but also with the aim of retaining more children in school. Inevitably, with hunger at bay and increased health and energy levels, children are far more likely to be inclined to attend school, even if the journey is long and arduous. And since school isthe place where the meal is provided, even parents who might be tempted to hold their children back to lend a hand with labour or household chores will be more likely to send their children to school.  With a budget of 5.26 crores for the year 2019-19, GSK’s support for the mid-day meal on a daily basis for 50,000 children in Hubli could well contribute towards improving the socio-economic landscape of the area. With alarge part of the target beneficiaries coming from impoverished families, the mid-day meal is often the only meal of the day for them. Perceiving that this one meal, although thoughtfully nutritious, is not enough to meet the nutrition needs of the children, provision of milk, three times a week is also part of GSK’s CSR initiative in the area. While providing the meals, the mission is careful to address the issue of hidden hunger, a condition which occurs when the quality of food people eat does not meet their nutrient requirements for their growth and development.

TAPF, a not-for-profit organisation headquartered in Bengaluru, strives to eliminate classroom hunger by implementing the mid-day meal scheme in government schools and government-aided schools. While doing this, the organization also aims at countering malnutrition and supporting the right to education of socio-economically disadvantaged children.Since 2000, Akshaya Patra has been providing fresh and nutritious meals to children on every single school day. It has partnered with the government of India and various state governments and corporate and individual donors in its attempts. Currently it serves 1.76 million children in 15,668 schools across 12 states in India.

GSK’s initiative is part of the movement Feed The Future Now, which is based on the principle that every child deserves a nutritious diet, a fulfilling education and a bright future. This is a movement of TAPF along with a coalition of partners, including the government of India and 9 corporates.The movement aims at creating a sustained momentum for a nourished India. Based on the pillars of awareness, nutrition and education, the campaign seeks to promote policy advocacy as well as behavioural change on the issues of nutrition and education. The basic premise of the movement is that over the next two decades India will have one of the youngest and largest working age populations in the world. In order to boost the possibility of the nation to capitalise on this, India must invest in in the human and cognitive development of its children. Thus, a key necessity is to address malnutrition, not just by feeding the children but by feeding them with essential nutrients which will facilitate the best possible development of the child. Feed the Future Now aims to provide 5 billion meals to school children by 2020,with a view to creating a Poshit Bharat, Shikshit Bharat. But it doesn’t end there. The movement also aims to build a collaborative multi-stakeholder campaign and ensure an increase in pro-nutrition investments, while creating awareness drives on the problem of hidden hunger. It aimsto advocate the Right to Food and address region-wise nutrition requirements and education for all.

Elaborating on the very solid reasoning behind tying up with the movement, Manoj Kumar, Managing Director, GSK Consumer Healthcare said; Feed the Future Now resonates well with GSK’s core philosophy of do more, feel better and live longer. In India, where 9 out of 10 children are micro-nutrient deficient, this partnership that aims to provide nutritious meals to children will definitely help nurture the future of our children. Under this partnership, GSK will provide nutritious meals to over 50,000 children. In addition, under Mission Health, our CSR programme, we have taken on us the task of educating and building awareness around micro-nutrient deficiency among children. We are currently reaching out to over 150,000 children in the country.

With highly respected products like Horlicks and Boost on the market which are synonymous with nutrition and health benefits, the match between GSK andFeed the Future Now  is quite perfect.

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