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Sachin Among Stars In UN Campaign To Highlight Fathers’ Critical Role

By PTI On 08 June 2017
Sachin Among Stars In UN Campaign To Highlight Fathers’ Critical Role

Former Indian Cricketer Sachin Tendulkar joins the likes of David Beckham, Novak Djokovic, etc, for a special UNICEF campaign that highlights the critical role played by fathers in children’s early development.

The initiative by UNICEF is called “Super Dads”. Just ahead of Father’s Day, celebrates fatherhood and highlights the importance of love, play, protection and good nutrition for the healthy development of young children’s brains.

The campaign highlights father’s important role in the early development of children, it features starts from the world of entertainment and sport including Tendulkar, Beckham, Djokovic, Academy Award winning American actor Mahersala Ali, British Formula One racing driver Lewis Hamilton and Australian actor Hugh Jackman.

“When I was a young child, my father gave me the right amount of love, freedom and support to shape that I am today,” Tendulkar, a UNICEF Ambassador, was quoted saying.

“Every kid needs protection, love, good food and play to support growth and development, and it’s up to both parents to provide these, “he added

Djokovic said as a father, he has seen for himself the impact that love and positive action has had on his child during the early years of life.

“Being a new parent isn’t an easy feet. There are many challenges that fathers across the world face. This campaign is about supporting and encouraging fathers so they can be the Super Dads their kids desperately need,” said the UNICEF Goodwill Ambassador.

Heart warming personal videos and photos of celebrity dads leading the campaign will be coupled with stories of Super Dads from across the world, including those who are doing their best to raise their children in extremely difficult circumstances.

One such story of a super dad is of a South Sudanese refugee Idro, who is raising three daughters aged 2 months, 3 years and 13 years old in Uganda’s Bidi Bidi refugee settlement, the largest in the world. Idro fled his war-torn country in July 2016, and is doing everything he can to keep his young daughters’ healthy, happy and safe, UNICEF said.

“The earliest years of life present a critical, once in-a-lifetime opportunity to shape children’s brian development- and it’s their parents who hold the largest stake in this process,” UNICEF Chief of Early Childhood Development Pia Britto said.

Britto added that the more fathers, mothers and other family members shower their babies and young children with love, play, good nutrition and protection.

“The better these children’s chances are of reaching optimal health, happiness and learning ability. Good parenting for young children living in highly stressful conditions like conflict or extreme poverty can even provide a buffer, helping them to fully develop despite adversity,” Britto said.

UNICEF added that good parenting in early childhood, especially during first 1,000 days, sparks neural connections in children’s brains, laying the foundation for their future successes. Children have better psychological health, self esteem and d life- satisfaction in long term, when children positively interact with their fathers, a research suggests.

“We need to break down the employment and societal obstacles that deprive fathers-and mothers- of precious time with their young children,” said Britto

“It is critical that the private sector and governments work within their communities to give parents and caregivers of babies the time, resources and information they need to give children the best start in life,” he said.

“Super Dads” initiative is a part of UNICEF’s #EarlyMomentsMatter campaign, which aim towards increased understanding of how children’s environments and experiences in early childhood can shape their future health, well-being, ability to learn, and even how much they will earn as adults.


Tag : Brand Ambassador Parenting Children

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