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Baala Reusable Sanitary Napkins

Project Baala
Last Updated On 03 December 2021
Product USP
  • Our reusable sanitary napkins can be used for upto 24 months and take care of the problem of inaccessibility, unaffordability and lack of awareness that women and girls face across the country.
  • In addition to this, we also provide awareness modules in the form of in-person workshops, illustration booklets and digital videos to make it a complete offering for our customers. 
Quick Summary
Product Category
Price Range
Year Of Establishment
Contact Name
Uttara S
Contact Number     9310522158
Contact Email    info@projectbaala.com
Organisation Address
904, Surya Kiran Building Connaught Place
Product Description

Our product is a kit of 3 reusable sanitary napkins (1 Large + 2 Medium) which can be used for upto 24 months. 

These are:

1. Antibacterial treated, super soft and fast drying fleece as top layer.

2. Super absorbent microfiber terry fabric as inner layers.

3. PU coated leak proof fabric as bottom most layer.

4. Buttons for usage, storage and carriage.

With an average usage time of 8 hours, 3 Baala pads ensure  convenient menstrual protection for 24 hours of a day. Drying time differs based on geography.

Along with this, we also provide educational/awareness modules which give a full overview of Menstrual Hygiene Management.

About Project Baala

Baala is on a mission to ensure every menstruator has access to affordable and sustainable menstrual hygiene solutions. We envision a world where menstruators in all communities have an agency over their body, education & career, where their decisions are not limited to the choice of menstrual absorbent or lack thereof. Baala offers a systemic solution that focuses on providing accessibility of reusable pads, awareness modules and generates livelihood opportunities which makes it a 360-degree model catering to demand, supply and income generation. We have worked with over 2,85,000 women and girls over 20 states of India and pockets of Nepal, Ghana and Tanzania. Our goal is to reach 154,800 menstruators in 2021-2022. This is a 78.6% growth from last year and is projected to enable us to achieve our target of reaching 2 million menstruators by 2025 and 50 women entrepreneurs who will be capable of generating livelihood for themselves. 

Why should a corporate partner with this Organization ?

Our bottom-up data driven approach developed through varied field exposure enable us to deliver customised solutions to our target groups. We are uniquely addressing both the demand and the supply side through our holistic approach:


1. Sustainable Absorbents:  We focus on providing innovative reusable sanitary napkins that are comfortable, affordable, sustainable, hygienic and easy to use. The focus is on constant innovation via feedback cycles from the community. Our pads have been developed after years of community experience combined with decades of expertise in textile technology.

2. Awareness Module: Addressing the demand side, the module has developed via direct conversations with 25,000+ rural women and delivered with elements of story-telling, poetry and theatre that ensures high engagement and learning.  This successfully initiates a gradual non-subscription to myths and taboos that curb women’s autonomy and encourage female health-care seeking behaviour.

3. Livelihood model: We have set up a system to employ village-level women entrepreneurs who are spokespeople & salespeople for Baala and are able to generate livelihood for themselves and the organisation.

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