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CINI Nutrimix

CINI Community Initiatives
Last Updated On 02 April 2021
Product USP
  • Natural vegetarian sources and inexpensive indigenous ingredients makes it culturally acceptable for all ethnicity.
  • Higher nutritional and satiety value compared to other products
  • Ensured high-quality manufacturing & packaging as per standards.
  • Requires minimum effort and time to make versatile simple recipes as per the preference of the user.
  • Mass customized based on specific nutritional needs of beneficiaries.
  • Applicable for all age groups. 
Quick Summary
Product Category
Price Range
Year Of Establishment
Contact Name
Abhishek Choudhury
Contact Number     9903237445
Contact Email    abhishekcincomm@gmail.com
Organisation Address
Child In Need Institute Daulatpur
Pailan,South 24 Parganas
West Bengal
Product Description

CINI Community Initiatives offers inexpensive natural products with nutrients that fulfil main and supplementary dietary requirements.  CINI Nutrimix is the primary product born out of a scientific conviction deeply embedded into the Indian social context.  CINI Nutrimix is a holistic food supplement initially designed to eradicate malnutrition among mother and children but also applicable for people belonging to diverse age groups. CINI Nutrimix comes with rice flour variant, as an alternative to wheat flour variant, where the product is designed for an individual suffering from celiac disease.  Further, CINI Nutrimix is available with options of sugarless variant, semi-sweet applicable for people suffering from diabetes.


Special Features

  • Natural and Indigenous Ingredients – CINI Nutrimix is a cereal-based ready-to-cook/ready-to-eat food.
  • Vegetarian Sources & No use of Animal proteins- Use of pulses as the protein sources makes it culturally acceptable for all ethnicities.
  • Nutritional Content- Higher Nutritional Value compared to an off-shelf branded product
  • Immune-Booster- Helps in building immunity of the system to combat deadly infections.
  • High Satiety Value- Helps to give fullness thus reduces hunger-pangs for at least 3-4 hours.
  • Safe and Hygienic – Made in a safe and hygienic environment with proper safety measures to ensure quality.
  • Inexpensive- Lower in price compared to available off-shelf branded product.
  • Easy to prepare- Requires minimum effort and time to make simple recipes that are versatile to be made as per the preference of the user.
  • Customizable- Versatile in nature and the product can be customized based on needs and requirements.
  • Food and Nutrition Security- The product is a calorie and protein-dense food and can provide a significant percentage of the calorie and protein requirement alone to support growth.
  • Superior Packaging- Helps in preventing spoilage during transportation, ensures quality storage, and prevents pilferage.
  • Livelihood Empowerment-  The total production involves the engagement of community members where the total workforce involves more than 40% of women. They are selected and trained which helps capability and capacity building which in turn makes them financially empowered and capacities to open new avenues of work.

About CINI Community Initiatives

CINI Community Initiatives (CINCOMM) is a sister organization of the Child in Need Institute (CINI). It is a Section 8 not-for-profit Company registered under the Companies Act 2013, India. CINCOMM works towards the healthy growth of the underprivileged through solutions that would also create social entrepreneurship opportunities for the community especially women.  CINCOMM presently leads an integrated solution towards proper nutrition for the underprivileged community especially the children and women. CINCOMM focuses on the development and enrichment of health and nutritional elements of pre-school children, adolescent girls, pregnant and lactating women, adults along with people with specialized nutritional demands.


CINCOMM have been supplementing the government-sponsored ICDS programs of West Bengal and Sikkim as well as working in collaboration with other NGO’s. CINCOMM’s motive of serving the severely and moderately malnourished children, pregnant and lactating women, adolescents, shelter home beneficiaries, and even diseased individuals like tuberculosis, leprosy, and anaemic patients have garnered positive response from both the beneficiaries and caregivers. CINCOMM have been responsible to carry out post-distribution capability and capacity building sessions through campaigning and counseling sessions with health workers, community members and other stakeholders for awareness generation leading to a sustainable change in society. CINI Community Initiatives mainly work following two models:

  • Nutrition Solution- CINI Nutrimix
  • Social Entrepreneurship Opportunities- Community+
Why should a corporate partner with this Organization ?

CINCOMM has the dual mission of creating community centric, social venture opportunities that can strengthen CINI’s (Child in Need Institute) mission of “sustainable development in health, nutrition, education and protection for the woman and child in need.” The alignment of CINI Community Initiative or CINCOMM to 3 SDG’s of Zero Hunger, Good Health & Well Being, Decent Work and Economic Growth also fulfil the larger mission of CINI as the parent organization. Everything that is done at CINCOMM is aligned with the overarching philosophy of “co-creating sustainable tomorrow” and sustainability is not just a keyword but a way of life at CINCOMM. CINCOMM expertises in providing a multi-faceted solution that addresses health & nutrition, skilling, and livelihood. CINCOMM provides a holistic solution that impacts the visibility and outcome of any intervention. Collaborative data collection analysis and dissemination with governments and private organizations influence the existing policies for revisions required which are helpful in future planning and implementation methodologies.


Since the COVID-19 pandemic lockdown CINCOMM has been engaged in procurement, packaging and distribution of dry ration and hygiene kits to various parts of West Bengal, Jharkhand and Assam. In association with CINI and other organizations more than 3,00,000kg of dry ration and over 1,00,000 kg of CINI Nutrimix have been supplied. CINCOMM has a dedicated warehouse and packaging facilities maintained as per FSSAI standards. The relief projects completed with different partners and organizations have benefitted more than 1,00,000 families during the lockdown and post-amphan crisis.