EcoDhaga

EcoDhaga is India’s first ethical thrift store. We are a one-of-a-kind textile waste management solutions organisation that focusses on post-consumer textile waste in India. We are young, thrifty, climate-aware and most importantly geared to work for a better, cleaner and more sustainable future of India.

Our vision is to prevent post-consumer textile waste from ending up in the landfills.

Our mission is to elongate the lifespan of fabric and close the fashion loop by intervention at every possible stage, innovating processes and products to ensure that textile waste with potential can be salvaged, resold, reused, repaired, repurposed/upcycled, or recycled.

Join us on our quest as we address one of the largest challenges facing India: the waste problem. You can learn more about us here: www.ecodhaga.com. 

Did You Know? Every year 1 million tonnes of garment waste is dumped in our landfills. Currently only 1% of this is being recycled, mostly as industrial rag, but 80% has the potential to be salvaged and put to better use. One of the main reasons that these clothes end up in the landfills is due to lack of infrastructure for responsible disposal. We are changing the way India disposes off and consumes fashion! EcoDhaga, was the first brand in India to offer door-to-door collection of household textile waste in India, piloting our programme in Bangalore. We are thrilled to be at the forefront of the slow fashion revolution and continually strive to set new benchmarks in the fashion waste to wealth segment. 

You might have heard about us / Media mentions: 

• Women’s Web; 
• Times of India;
• Times Now News.

EcoDhaga took roots in 2020 when we decided to tackle the fashion waste problem one garment at a time. What started as a “30 days no-shop challenge” between friends, grew into a discussion about minimalism and thrifting. When we pulled on this thread, it unravelled the shocking reality of mass manufacturing, consequences of consumption and obscene volumes of apparel waste, globally.

With EcoDhaga we have created a reliable loop where individual fashion waste which has potential, any potential, is salvaged and redirected away from the landfills. You can find preloved and pre owned clothes in excellent condition at our thrift store which is affordable, sustainable and chic! Our thrift store carries a range of pre-owned and pre-loved fashion wear from brands such as Soch, BIBA, Global Desi, Marks & Spencers, Sisley, Forever 21, Uniqlo, H&M, and so much more. Hunt for vintage and custom-tailored pieces to add a dash of personality to your wardrobe!

Brand Vision: To be at the forefront of the slow fashion revolution in India

Brand Mission: To elongate the lifespan of wearables in India by thrifting, donating, upcycling, and recycling by:

• Encouraging the adoption of sustainable fashion in India
• Making participation in closed loop fashion easier for conscious consumers
• Contributing towards UN SDG 8 ‘Decent work and economic growth’ and UN SDG 12 ‘Ensure

Partner with Us to solve an Overlooked Problem in a Unique way: 

Today, "thrift" has become a buzzword. Several thrift stores are popping up on social media which are greenwashing their resale and consignment sale of post-retail or export-reject inventory. Most, if not all companies and thrift stores dealing in fabric waste address "post-retail" waste. EcoDhaga is the first and only brand in India specifically dealing with "post-consumer" waste, one of the major sources of landfilled clothes.

• Our collection and segregation operations started from May 2021 in Bangalore 
• Over 2000 kgs of individual and household waste collected from urban Bangalore and redirected away from Landfills; 
• Carbon Impact: At least 50,000 kgs of CO2 emissions have been avoided by our efforts at EcoDhaga in 2021 alone, which is equivalent to CO2 emitted by burning 25 tonnes of coal in India (or energy for 16 households in a year).

Ethical Practices: 

EcoDhaga believes in ethical, transparent practices and is accountable for showing you how your funds are used. We track every kg of post-consumer textile received and how it is being treated or reused. We will keep you updated with how we use the funds and the progress of the project. 

Your Help and Contribution will be well Noted and publicised: 

By sponsoring EcoDhaga, your organisation gets an opportunity to talk about how you are helping deal with an issue that very few have identified. EcoDhaga will also include your name and logo in marketing material we publish.