Save Lungs India Movement (SLIM) campaign-Delhi- CSR Product Projects India

Save Lungs India Movement (SLIM) campaign


Product : Nasofilters


Location : Delhi


Project Description

DMRC is India’s largest network of extensively designed local metro rails with an average footfall per day of 27 Lac users. DMRC realises that their customers are faced with several health challenges and Air Pollution is the biggest one of them. To contribute towards betterness of their customers health, DMRC collaborated with Earth Foundation to promote ill effects of Air Pollution and introduced Nasofilters as the affordable and effective solution against it.


Special Features Of Project

Under this campaign, DMRC sponsored free sampling of Nasofilters for all its users across 10 metro stations and also advertised our brand and problem statement via hoardings and banners on the same metro stations. Over 20 volunteers were deployed to cater over 5 Lac users for a period of 10 days where Nasofilters was promoted as an affordable and effective solution against air pollution.The impact of this campaign was huge in the sense that #Nasofilters became one of the trending topics of Social Media (Facebook & Instagram) for those 10 days with people expressing their gratitude towards DMRC and Nasofilters by reviewing and publicising the activity personally.



Project Type : CSR


Project Donors and Partners

DMRC - Delhi Metro Rail Corporation