WWF-India has been working towards wildlife and environment protection in the country since 1969. We are part of the WWF-International network which has offices in more than 100 countries across the globe. We have a national presence in India with over 60 state and field offices distributed across more than 20 states. We work in different geographical regions of the country towards the conservation of key wildlife species, protection of habitats, management of rivers, wetlands and their ecosystems, climate change mitigation, sustainable livelihood alternatives for local communities, water and carbon footprint reduction in industries, and combating illegal wildlife trade.

History of WWF:

World Wide Fund for Nature-India (WWF-India) was founded with the express objective of ensuring the conservation of the country's wildlife and natural habitats. It was set up as a Charitable Public Trust on 27 November 1969. It was then known as the World Wildlife Fund-India, much before the terms 'wildlife' and 'environment' had caught the attention of the government or the public. 

WWF-India's modest beginnings entailed operating out of a limited office space at Horn Bill House in Mumbai and very few full-time staff. The running of the office relied largely on the goodwill of the close-knit group of its founders, and other associates who voluntarily contributed their time and resources to the work of the organization. Throughout the seventies and eighties, WWF-India kept its focus primarily on wildlife and nature conservation. It would be near impossible to list all its projects and other activities in the field of wildlife. 

Today, WWF-India is not only the country's largest voluntary body in the field of conservation, it has also grown into a network with a countrywide presence, It has taken on diverse activities in the field of nature protection – ranging from education and capacity-building, to field projects in biodiversity, enviro-legal action, policy studies and advocacy, and even areas such as religion and conservation.

Mission of WWF :

To stop the degradation of the planet’s natural environment and build a future in which humans live in harmony with nature, by:

• Conserving the world's biological diversity
• Ensuring that the use of renewable natural resources is sustainable
• Promoting the reduction of pollution and wasteful consumption

In order to conserve India's ecological security, WWF-India has adopted the following steps:

• Ensuring conservation of the country’s biodiversity, major ecosystems and critical landscapes
• Minimizing wasteful consumption and promotion of sustainable and judicious use of natural resources by all sectors of society
• Promoting the active involvement of rural and traditional communities in the sustainable management and conservation of natural resources
• Working towards reduction in the impact of climate change
• Minimizing pollution, reducing the use of toxic chemicals and ensuring improved management of toxic waste
• Enhancing active participation of all sections of society in nature conservation and environmental protection through environmental education, awareness and capacity-building
• Ensuring that environmental principles are integrated into development planning, policy and practices
• Promoting environmental governance through legislation, policy and advocacy

For over 40 years, WWF-India with its strong network of offices across different geographical regions has been working tirelessly towards nature conservation.

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