Breakthrough is a unique global human rights organization and a recognized pioneer of innovative social change. Working out of centers in the U.S. and India, we create game-changing pop culture and multimedia campaigns – including video games and music videos — that bring human rights issues and values into the mainstream, making them real, relevant, and urgent to individuals and communities worldwide. Our in-depth trainings with young people, government officials, and community groups have ignited new generations of leaders to act for local and global human rights.

Human Rights are universal and fundamental. More than a matter of oppression in far-off lands, they are intrinsic to the way we treat each other in our communities, in our families, and in our homes. For this reason, we use pop culture, multimedia, community mobilization, and leadership training to reach people where they are and ignite change in the world around them.

Breakthrough works in 6 states of India - UP, Bihar, Jharkhand, Haryana, Delhi and Karnataka on preventing early marriage, gender based sex selection and domestic violence.

Our Strategies That Transform Hearts & Minds to Inspire People to Act for Change

• MEDIA: We use media, arts, pop culture, and technology—animations, music videos, video games, social media and more—to reach mass audiences where they are, challenge norms, and make human rights values and issues real, relevant, urgent, and actionable.
• TRAINING: We train new generations of leaders in schools, neighborhoods, and civil society groups to ignite change in the world around them.
• PARTNERSHIPS: We develop strategic, game-changing partnerships with communities, governments, businesses, and entertainment leaders to reach maximum scale and lasting impact.
• COMMUNITY: We cultivate grassroots community engagement to raise awareness and inspire action for local and global human rights issues.
• IMPACT: We measure our impact and share lessons learned in the broader field of innovations for social justice and human rights.

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