Safe Kids Foundation (SKF) is a non-profit organization dedicated to the prevention of unintentional childhood injuries, which is a leading cause of death and disability of children globally. The foundation was collaboratively founded by Safe Kids Worldwide and Ratna Nidhi Charitable Trust to prevent unintentional injuries to children in India and save lives. The organization is committed to develop a 'safe environment' enabling the children to lead healthy and vibrant lives, they also work with non-profits, governments, safety advocates, professionals from various fields and schools, teachers, parents and employee volunteers to promote awareness and teach the accidental deaths and injuries are preventable and provide long term environmental improvements to make homes, school zones and neighbourhoods safe for children. The current program activities focus on promoting road, home and healthy safety.

Safe Kids Foundation works in the areas of Road Safety – Pedestrian and Passenger Safety, Home Safety- Fire and Burn Prevention, Health Safety- Personal Hygiene and supplementary nutrition food for undernourished children. These programs focus mainly on prevention of unintentional injuries and are implemented in close collaboration with the Traffic Police, RTO, Education department, Health Department, Municipal Corporations, Fire Services, Integrated Child Development Services (ICDS) and other significant players in the community.

• It is the only organization that works to reduce unintentional injuries/ accidental injuries to children in India.
• All programs are based on four pillars of education, awareness, research and advocacy.
• Environmental changes are suggested and made to places where children walk, live and play from children's perspective.

A recent study commissioned by the Ministry of Road Transport and Highways (MoRTH) estimates the socio-economic costs of road crashes at Rs 1,47,114 crore in India, which is equivalent to 0.77 per cent of the country's GDP. Wellbeing of children largely affects the wellbeing of families. If employees and their families are safe, they have a sense of security, which enables them to become more productive. Prevention costs are much less than the costs of accidents, treatment, care and rehabilitation, which the companies have to bear directly or indirectly. Family and employee wellbeing are the most important programs implemented by corporates as part of the CSR initiatives. Company managed schools/ employee residential complexes/work from home employees can benefit significantly from the programs. From 2007 till date Safe Kids Foundation has covered 48,47,351 children, 4,092 schools; trained total 5,578 teachers and 2,253 volunteers, through various educational and awareness activities.