Tucked inside the most remote corners exist the community of artisans, who produce some of India's finest carpets through the age-old craft of hand-weaving, a practice embarking on the verge of near extinction. With this predicament in the mind, Jaipur Rugs Foundation began as a simple dream, to make the lives behind handmade rugs have every opportunity to live and work with dignity.

Vision:

To create a society where equality, justice and peace prevail through socio-economic development opportunities for all

Mission:

To serve as a social innovator promoting the cause of artisans by providing them with decent work opportunities and lead them towards their socio-economic well-being

Jaipur Rugs Foundation was born in 2004 as a non-profit organization. Built on the bedrocks of love and compassion, foundation’s work is to engage communities to develop their creative capacities and sustain them as a part of an entire movement of empowerment.

Over 10 million craftspeople form part of India’s living heritage, practicing unmatched hand skills. Traditional crafts symbolize the cultural identity of human civilization, while each handmade product has an identity of its own. Mechanized mass production is endangering the timeless traditional craft forms by killing human creativity. Consequently, artisanal communities are forced to abandon ancient family traditions as they are deemed ‘worthless’.

JRF’s goal is to bring positive sustainable change in lives of artisanal communities, to provide a life of happiness and dignity.

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