My Choices Foundation began in early 2012 as “My Choices”, a Hyderabad-based NGO providing free, grassroots services to victims of domestic violence and their families. The vision of bringing an end to domestic violence by harnessing the power of local women to become agents of change in their own communities was the driving force that led to the birth and subsequent exponential growth of My Choices.

Since then, it has grown not only in its vision to address domestic violence through counselling and legal aid, but also to include the mission to eliminate sex trafficking in India by 2025. Red Alert was founded in early 2014, with the vision to prevent the trafficking of young girls for sexual exploitation. After an 18-month research, ground-building and training phase, Red Alert launched programs in October 2015.

In October 2015 My Choices and Red Alert, hitherto operating as two separate NGOs, officially became the two operations of My Choices Foundation. The two entities changed logos and names becoming Operation PeaceMaker and Operation Red Alert of My Choices Foundation but remained to do the same, impactful work.

My Choices Foundation is committed to using the most innovative methods to end domestic violence and prevent sex trafficking in India.

The Mission:

My Choices Foundation aims to give women, children and families choices to live lives free from violence, abuse and exploitation.

The Approach:

Operation Peacemaker (End Domestic Violence)

• Prevent through awareness
• Provide support through interventions
• Protect survivor’s safety
• Prepare men to be allies

Operation Red Alert (End Sex Trafficking)

• Expose by mass media campaigns
• Empower by national helpline
• Eradicate at grassroots levels
• Equip village custodians

• Empowering women and girls to become change agents in their own families and communities.
• Educating at-risk women and girls, families and communities.
• Ensuring a supportive environment for victims and their families.

The commitment of various CSR partners to solve social issues in underserved communities reflects the core goal of My Choices Foundation, which is to empower underprivileged communities with awareness and tools to ensure that domestic violence and child trafficking does not occur in villages.

They aim to bring about a behavioural change within the community, and their success is measured by the long-term commitment to respect and protect women and girls. Their programs are designed to have a ripple effect for women and girls, sustained to last for generations. To date, they have conducted over 5,000 Safe Village Programs with the help of Implementing Partners. By partnering with them the CSR partners will be sure that they can endure keeping the women and children of India safe. Their impact is proven to what they still can achieve with the support of CSR partners.