Mana Bidda Project-Andhra Pradesh- CSR Projects India

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Mana Bidda Project


Organization : Aarti for Girls


Location : Andhra Pradesh


Project Description

The Mana Bidda project has 7 pillars of action– baseline assessment, village meetings, sensitization projects, leadership training, volunteer recruitment, advocacy efforts, and psychosocial support.

What makes Mana Bidda successful in Kadapa is its grassroots level approach to change. The end goal of Mana Bidda is to create a district that self-polices instances of gender discrimination. To accomplish this task, Mana Bidda divided up Kadapa into smaller sections, called mandals. While Mana Bidda works to deal with immediate cases of gender discrimination, the main focus is to educate and change the mindsets local leaders so that the fight for girls rights continues long after Mana Bidda ends. The program employs ten Project Officers who each have a team of counsellors from each Mandal who work on the ground to propagate the project's missions. Much of the program's success is due to the tireless efforts of the Project Officers and local counsellors.

​In addition to offering trainings, the Project Officers and their teams conduct a variety of events in their mandals to engage the communities and provide more avenues to change community mindsets.

Baseline Evaluation

At the start of the project, the Mana Bidda staff went into all of the villages to conduct interviews with locals about their mindsets around women and girl children. At the end of the project, they will return to these villages to conduct a second round of interviews in order to gage whether or not the Mana Bidda program was effective in helping the villagers dismantle their discriminatory views about women. 

Sensitization workshops

The sensitization workshops occur in collaboration with the health workers, police, government officials’ religious leaders and village leaders. During these workshops, trainers work to educate officials on the laws protecting girl children and women and their role in ending gender discrimination and infanticide. The goal is to create sustainable change by empowering local leaders to take the initiative to change community mindsets. Since they began Mana Bidda a year and a half ago, they have already seen great improvements in village officials: these officials are stopping child marriages; gender based abortions, and are providing support for abandoned and neglected children. 

Psychosocial Support (Case Work)

Project Officers also go home to home to work with pregnant mothers and girl children who are at risk in their communities. They work over weeks or months to change the mindsets of parents in order to save unborn baby girls from gender based abandonment and get girls into schools. The Project Officers are effective in their work because many of them have come from poor or uneducated backgrounds and can connect with the villagers. They have created trusting relationships that have made real impact. 

Leadership Trainings

SIAPP runs four day long workshops to give women the skills sets and confidence needed to succeed in the workplace so eventually they can become more confident and self reliant.

Advocacy Efforts

In addition to village meetings, the counsellors and officers pass out fliers and hang posters condemning feticide and infanticide of girl children and alerting villagers about Kadapa's low sex ratio. They also work to advertise their women's counselling helpline. Additionally, Mana Bidda sponsored a series of television advertisements in Kadapa to increase awareness about gender based feticide and infanticide.


Project Type : Donor funded


Project Donors and Partners

European Union, SIAAP, Government of India

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