SLS of Telugu programs-Gujarat,Puducherry- CSR Projects India
 
 
 
 

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SLS of Telugu programs

 
 

Organization : PlanetRead

 
 

Location : Gujarat,Puducherry

 
 

Project Description

PlanetRead was invited by Oracle Giving to submit a proposal in February 2015 following which an application for subtitling 30 minutes of Bollywood songs every week for one year, was submitted. In April 2015, PlanetRead was selected as one of the grantees by Oracle. In order to process the release of funds and start the project work, Oracle appointed Charities Aid Foundation (CAF) to conduct a due diligence on PlanetRead.

Oracle Giving has decided to support PlanetRead’s Same Language Subtitling (SLS) on national TV for another year. With support from Oracle Giving and Zee Entertainment, PlanerRead added SLS to Hindi songs of 52 movies. These songs were telecast on both Zee Cinema and Zee Classic.

SLS effectively causes automatic and inescapable reading engagement among the spectrum of early, weak and functional readers. Especially on song-based content, film, folk and music videos, PlanetRead now has strong evidence that SLS contributes to improved reading and language skills and even higher program ratings. Zee Entertainment has been extremely supportive of PlanetRead’s SLS for literacy.

The team interviewed a wide range of people and spoke to the beneficiaries of SLSed movie songs on Zee Telugu and understand their experiences. Here are some excerpts of the feedback received:

“I watched Subtitles on Zee Telugu a month ago. I could read them properly and my brother could not do as much as I did. I liked those subtitles for songs because I could sing along and I also come to know the meanings of them.”

“I watched Subtitles on Zee Telugu songs in between the movie. They are helpful to understand the song lyrics and sing along with it.”

“Yes, I have seen the subtitles for the songs in the movies on Zee Telugu which are telecasted on Saturdays & Sundays. Am able to read them and I think they will help me in improving my Telugu reading skills.”

 
 
 
 

Project Type : CSR

 
 

Project Donors and Partners

Oracle Giving, Zee Entertainment
 
 
 

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