Swachhagraha-Gujarat- CSR Projects India

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Organization : Centre for Environment Education (CEE)


Location : Gujarat


Project Description

Swachhagraha is inspired by one of the largest mass movements - 'Satyagraha' that changed the fate of the country. The project 'Swachhagraha' draws inspiration from the Satyagraha movement, to engage people and bring about change similar in scale to India's freedom movement where people get involved to take action for 'Creating a culture of cleanliness'.

The project takes inspiration from Swachh Bharat Abhiyan announced by the Honourable Prime Minister of India, Shri Narendra Modi. He has emphasized the importance of citizen's responsibility in sanitation. He says that it is not only the government's duty but every citizen's duty to keep our villages and cities clean.  

Swachhagraha is about promoting civic consciousness amongst citizens through youth leaders.


  • Swachhagraha is a movement to create a culture of cleanliness.


  • Imbibe the value of cleanliness to catalyse action and demonstrate behavioral change.


  • Encourage individuals to inculcate the habit of
  • Cleanliness and create a sense of ownership for public spaces.
  • Empower an active group of teachers who motivate students to be 'Swachhagrahi'.
  • Create and provide educational materials to strengthen the culture of cleanliness in school and take it beyond the boundaries of school and homes.
  • Identify motivated youth as 'Swachhagrahi', who will be encouraged to act and inspire others.

Why Participate?


  • Has access to quality resource material on behaviour change education
  • Receives a certificate of participation
  • Gets recognition for its work on website and social media
  • Gets invited to various national and international events to share project work

A teacher (Swachhagraha Prerak)

  • Gets training on project based learning
  • Receives a certificate of participation
  • Has a chance to be nominated as mentor for national level programme
  • Gets invited to various national and international events to share project work
  • Gets recognition of work on website and social media

Students (Swachhagrahi)

  • Development of skills and competencies: leadership, critical thinking, planning, problem solving, communication, etc.
  • Have opportunity to contribute to nation building programme
  • Get opportunity to participate in  state and national level events and seminar
  • Get recognition of work on various media, website, social media
  • Receive a certificate recognizing exemplary work


Project Type : CSR


Project Donors and Partners

Adani Group

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