Mahindra and Mahindra's 'Prerna' initiative is launched in three states of Madhya Pradesh, Maharashtra and Karnataka and aims to outreach over 6000 women farmers and empower Champion women farmers as Change Makers in Agriculture.  The project focuses on to closely work with women farmers to develop their capacities on improved agriculture practices, introduce on farm mechanizations and facilitate peer learning with other farmers. The project is being implemented with BAIF Institute for Sustainable Livelihoods and Development (BISLD). The proposed project is demonstrating an empowering model with women farmers for major crop productivity enhancement and introduce farm mechanization at grassroots level. It is making structured efforts to achieve the following objectives to:

• Promote farm mechanization with women farmers at village level and build an enabling ecosystem for women farmers developing access to information, services and product at village level.
• Demonstrate improved agricultural practices with over 600 champion women farmers who will sensitize more than 6000 women farmers on efficient farming practices.
• Build capacities of women farmers and empower champion farmers as influencers in every day agriculture.

With these efforts, it is envisaged that the project will successfully demonstrate an innovative model to promote farm mechanization and empower women champion farmers to bridge knowledge gaps, build a strong women’s farmers network enabling adoption of improved agriculture practices and play an active role as influencers and change makers in every day agriculture. 

• Building capacity of women in advanced farming techniques
• Developing Women as a change maker in the society
• Focus towards women's drudgery reduction in farming