Cauvery Calling-Karnataka,Tamil Nadu- CSR Projects India

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Cauvery Calling


Organization : Isha Outreach


Location : Karnataka,Tamil Nadu


Project Description

"Cauvery has been the source of wellbeing, prosperity and the very source of life for these lands. A forest-fed perennial river is fast becoming a seasonal stream as 87% of tree cover has been removed in 50 years. Cauvery is calling, do you have a heart to hear?" – Sadhguru


Today, after much deliberation and science, expert bodies like the United Nations Convention to Combat Desertification (UNCCD) are arriving at the understanding that massive afforestation is the single-most effective solution to our present soil, water and livelihoods problem. The UNEP directives for planting of a Trillion Trees, and the Bonn Challenge all point to the same science and solution.


One of the most ambitious eco-restoration projects in the world today, Cauvery Calling is a resolute on-ground action plan of the "Rally for Rivers’" awareness campaign that amassed the support of 162 million people in the country. This practical solution for planting billions of trees will secure the health and safety of generations to come.


The Cauvery Calling is projected to:

  • Impact 84 million people
  • Increase income of 52 lakh farmers by 300-800%
  • Augment green cover of the Cauvery Basin districts to 33%
  • Sequester 9 to 12 trillion litres of water in river Cauvery resulting in 40% increase in its current annual flow
  • Sequester 200-300 million tonnes of CO2 by 2030, which is equivalent to 8-12% of India’s NDCs for 2030 under the Paris Agreement
  • Replenish the soil’s nutrients and carbon content and providing food security for the region
  • Protect biodiversity and enhancing the climate resilience of the region.


Latest Update

The Cauvery Calling project was kicked off at the UNCCD COP 14 summit in Sep 2019, generating enormous global excitement as a possible solution for the entire tropical world. Since then, in its first plantation season, the project is on track despite the dreadful pandemic. In the last few months, armed with masks and sanitizers, dedicated volunteers of Cauvery Calling have stirred quite a movement in rural Karnataka and Tamil Nadu states of India. The management of Cauvery Calling team led the disciplined volunteers from front, and enabled farmers to plant nearly 11 million saplings meeting its first-year targets. The project has garnered unprecedented on-ground support from the state governments and many local NGOs, and farmer organizations. Even at its outset, the project is making a vital impact for sustainable Bharat.


Achievements Till Date

  • Created awareness among nearly 50 lakh farmers in both Tamil Nadu and Karnataka
  • On track to achieve 1st year target of 1.1 crore saplings to be distributed by March 2021
  • 52.7 million trees planted, out of these 17.2 million planted on farmlands
  • 2 million volunteers
  • 12,000 farmers trained in natural farming (Isha Agro Movement)
  • 2,785 nurseries in schools
  • 124,575 school children trained (Green School Movement)


Project is aligned with the respective UN SDGs and with the Section 135, Schedule VII activities of the Companies Act 2013.


Project Type : CSR


Special Features of Project

  • Cauvery Calling project aims to enable farmers to plant 242 crore trees in 28 districts covering 113,000 area around Cauvery Basin
  • Presented & acclaimed at UNCCD, UNEP, UN Climate Action Summit in New York and World Economic Forum (WEF) as an opportunity to establish a global blueprint for rivers across the tropical world – home to 4.7 billion people.
  • This is a game changer: Scalable and self-sustainable solution for land restoration and river revitalization. Their solution can replicate across the entire tropical world, which is home to 4.7 billion people
  • A broad-based and all-inclusive People’s movement has been shaped on the back of a national-level 2017 public campaign that elicited the support of an unprecedented 162 million people, and then having another rally in 2019 to mobilize over 5 milion farmers and urban support. This movement encompasses Farmers, Civil Society, the Union and relevant State Governments, and NGOs. And all of this is underpinned by 23 years of concerted on-ground work.

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