MEDA Sponsored NA Wellness & Gender Equality Mainstreaming Program-Karnataka- CSR Projects India

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MEDA Sponsored NA Wellness & Gender Equality Mainstreaming Program


Organization : Healthvista India Private Limited


Location : Karnataka


Project Description

Portea CSR project NA Wellness & (GEM) Gender Equality Mainstreaming is sponsored by MEDA; an international economic development organization whose mission is to create business solutions to poverty. Founded in 1953 by a group of Mennonite business professionals, they partner with the poorer countries to start or grow small and medium-sized businesses in developing regions around the world.

Their expertise includes a full range of economic development tools: financial services, improved technology, business training, better access to markets and equity investment; mostly focused on women, youth and the rural poor.

MEDA believes that all people deserve the opportunity to earn a livelihood and that unleashing entrepreneurship is a powerful way to alleviate poverty.

CSR Project Details:

Portea ‘NA Wellness program’ was funded by MEDA Mennonite Economic Development Associates, a non-profit organization organized under the laws of the State of Pennsylvania, USA. The U.S. Agency for International Development (‘USAID’) provided support to MEDA to implement the GEM( Wellness and Gender Equality Mainstreaming)  pilot under the Asia and Middle East Economic Growth Best Practices Project. 

Why did Portea choose to do this project?

MEDA approached Portea with five suggestions including NA wellness programs and GEM project among others. We found these two suggestions to be very interesting for the following reasons -

  • Our NAs work from homes of patients who are recovering from an illness, surgery or are chronically ill and this kind of job requires one to be very resilient, caring, patient and confident.
  • NAs have to deal with all kinds of situations, various kinds of patients and live in many households, this requires them to fit in well, be confident and manage their stress on an ongoing basis. Hence we conducted various programs as follows to address these issues and empower our NAs, so they can take good care of our patients.

We applied to MEDA with three activity proposals as follows and trained 2000 Nursing Attendants & Nurses:

  • Happiness Workshops - 350 NAs were trained in all major PAN India locations on Self-esteem, Self-Compassion, Self-image, Diversity, Mental health and Gender diversity. We approached their confidence from the core and addressed some of their underlying issues to unleash their true potential.
  • Kya BaatHai:  1700 NAs received IVREmotional Quotient Training to understand themselves and others better.
  • On the Job training:  400 NAs were visited by trainers and coordinators. They were coached on work- life balance and infection control.

Results achieved:

This was a very successful project supported by the MEDA grant and Portea managed to achieve all the objectives defined in a very short span of time. The project was completed in 30 days in all major Indian cities like – Chennai, Bangalore, Delhi, Mumbai, Indore, Hyderabad & Chandigarh. Sessions were conducted in the following languages: Hindi, Kannada, Tamil, Telugu, Bengali and English.

Overall Outcomes:

Happiness Workshop

  • Self-compassionate, confident and caring care givers who have a positive self-image
  • Sense of liberation from diversity issues
  • Promoted inclusion and gender issues addressed

Kya Baat Hai:

  • Increased emotional awareness and sensitivity to others feelings
  • On the job training
  • Work- life balance helped them fit into their roles comfortably
  • Infection control educated them on preventive and proactive measure of reducing infections

Key feedback from participants

  • Self-Confidence: Most trainees reported an increase in confidence, which was visible in the way they purposefully vocalized their thoughts and feedback
  • Learning one’s place in society, releasing anxiety about the future: One male participant voiced that the focus on gender equality, self-esteem and self-image helped him learn his place in the world, giving him new direction. Many agreed they found a new sense of purpose, and claimed to have found confidence in their ability to be successful at their new job.
  • Gaining compassion for oneself and others- This was an outcome for all involved in this project


Project Type : CSR


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