Macquarie and Magic Bus Adolescent to Livelihood programme-Maharashtra- CSR Projects India

More Projects


Macquarie and Magic Bus Adolescent to Livelihood programme


Organization : Magic Bus India Foundation


Location : Maharashtra


Project Description

The Macquarie and Magic Bus partnership began in the year 2016. The goal of this partnership was to develop and implement a programme, improving the ability of young people to access stable, salaried jobs that allow for growth over a period of time. In its fourth year, this partnership has touched the lives of 1,900 adolescents and 750 young people in rural Bhiwandi, 36km from the city of Mumbai. 577 young people have been enrolled and 361 young people have been placed in jobs till March 2019 in sectors like Retail and Manufacturing, with starting salaries from Rs. 7,000 to Rs. 15,000 per month – a first in their area since most of their parents still rely on agriculture as the chief source of income.


Project Type : CSR


Special Features of Project

The programme reaches out to of 1,900 adolescents and 750 young people in rural Bhiwandi, 36km from the city of Mumbai.

The objective of the programme is to develop and enhance the socio-emotional, life skills and employability skills of young people. We are currently in the fourth year of the programme and expect to impact the lives of 2,650 young people.

The programme has the following key components:

·         Life Skills Education to improve skills like teamwork, problem solving, managing self, learning to learn and communication to enable children and young people become more resilient and show higher self-efficacy in the face of destabilisers like child marriage.

·         Education Enhancement to improve basic literacy and numeracy among children and teacher training to improve education outcomes in schools

·         Community Connect to work with children’s ecosystem – parents, school teachers, local leaders, School Management Committees – to ensure communities come together to focus on and facilitate education, gender equity and livelihood skills attainment

·         Employability Skills Education to improve financial literacy, digital literacy, spoken English and career awareness that will help young people to get a job of their choice

·         Livelihood Connect to get sector-specific training based on young peoples’ interests as well as demand from employers in different sectors along with placement and post-placement support to help young people to stay with their jobs


Here are a few stories of the participants on the project:


Kadambari’s story: Leading by example  

Kadambari, a 19 year old girl, lives with his family in Dhabad village located 60km from the city of Mumbai. Like girls of her age, she has heard stories of the city life and yearns to be among those who go there just to fulfill their dreams. “I want to work there,” comes her swift reply.

Her father works as a stage decorator and is the only earning member of the family. His monthly salary is Rs. 10,000. Her mother is a home-maker.

Kadambari loves sports. And it is during one such game, that Sudarshan from Magic Bus spotted her. He was then in charge of mobilising young leaders to lead the Magic Bus sessions. He saw an infectious energy in the young girl. She was engrossed in her game with children much younger to her.

Kadambari eagerly signed up for the role. She went for a round of training to understand the curriculum and learn ways to interact and engage with children. In 2017, one year after she joined Magic Bus, she was judged the best Community Youth Leader (CYL) of her programme. Her parents watched and clapped fervently as she received her award.

“My first award as a leader in my community,” says a proud Kadambari.

She has completed her secondary education and is currently preparing for college. “Between now and college, I decided to take up a job at the local e-Seva Kendra to support my family,” she shares.

A bright and optimistic girl who aspires to have a career, Kadambari is an inspiration for all of us.


Breaking out of his challenges: Shivam’s story

In the tough times, we get by with a little help from our friends. But sometimes, the tough times are deeply personal and we retreat inwards, cutting ourselves off from others.

That’s what happened to Shivam, a young man who lives in Bhiwandi, and whose family earns a meagre Rs. 150 each day, in basic agricultural work.

Shivam lost his father earlier this year. A sudden heart attack and he was no more. Now food, medicines, care for the ailing grandparents…it’s all much harder to come by.

Inevitably, the young man has struggled to adapt and to retain his high spirits through this tough time. He quietened down, his grades in school dropped.

Fortunately he was part of the Magic Bus programme that relied on generating joy – each week he played games in sessions that focused on a life skill like resilience or self-management. Through these he began to recover his spirits. In this there were little encouragements that came to him from his Magic Bus mentors – that was just what he needed to resurface as his old self.

He’s now preparing himself to be work-ready when he finishes with his secondary schooling. He knows he has to earn, but he’s committed also to finding a way to continue with his education.

He will of course, find a way to do both. And should he stumble, he’ll pick himself up, dust himself off and get on with it.

With a little help from his friends


Project Donors and Partners


Explore CSR Projects

Revival of Lake

Revival of Lake

Automotive Axles Limited
Public Convinience facility provision

Public Convinience facility provision

Automotive Axles Limited
Contribution towards Swachh Bharat

Contribution towards Swachh Bharat

Automotive Axles Limited