Apollo Tyres, being conscious of the triple bottom line imperative (People, Planet and Profit) for Sustainability, has developed a CSR framework by identifying and prioritising its key stakeholders. This framework clearly revolves around the principle of three I's i.e. to Involve, Influence and Impact its key stakeholders-Customers, Employees, Supply Chain Partners and Community.

The CSR activities are implemented through Apollo Tyres Foundation, registered in 2008. The clear objective of all CSR activities is to have a positive impact on everyday lives of our key stakeholders and on business.

The organisation has been executing CSR Projects around its facilities/ project sites and also extending them to other locations as identified necessary. All our programmes are developed in partnership with the community to ensuring that they cater to specific needs and to inculcate a sense of ownership amongst the community members.

The CSR programmes and activities are aligned to national and international development goals, in particular related to Health, Livelihood & Environment. The CSR initiatives of organisation are in two themes Environment and Social (which has health and community development). Within the themes there are 4 core areas of work: Healthcare Programme for Trucking Community Solid Waste Management and Sanitation Livelihood for Underprivileged Women Biodiversity Conservation In addition to the above there are a few Local Initiatives across around our Manufacturing locations. Further, the organisation also undertakes philanthropic initiatives – under Taru Foundation