Established in 1987 and named after Padma Vibhushan Jankideviji, the Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) single-mindedly works towards bridging the divide between urban and rural India by focusing on integrated rural development work that is aligned with the guidelines of United Nations’ Sustainable Development Goals with five major focus areas of Education, Health & Hygiene, Economic, Environmental and Social Development.

Jankidevi Bajaj Gram Vikas Sanstha (JBGVS) is a Registered Society that works under the patronage of Shri. Rahul Bajaj, Chairman of Bajaj Auto limited and under the guidance of Shri. Madhur Bajaj, Vice-Chairman of Bajaj Auto limited and Trustee of JBGVS. Bajaj Auto and Bajaj group undertakes its Corporate Social Responsibility works through JBGVS. Periodical surveys are carried out every three years to measure the rate of development achieved through the implementation of these programmes. 

JBGVS aims to act as a catalyst and assist the participating rural community in the selected 110 villages to improve their quality of life, through poverty alleviation, empowerment of women, gender equality and development of human and natural resources while promoting ecological balance. All JBGVS programmes are designed in consultation and active participation of the villagers for better acceptability and effective implementation.

The mission of the Organization is to “Act as a catalyst for all round development of community, making them into models of excellence for others to emulate, while seeking all round improvement of the quality of life of the people.” 

The vision is to “Create a center for excellence epitomize in the quality of life of the rural and urban communities where JBGVS ignite the process of development”