Collaborative Platform

IMPACT4Nutrition

IMPAct4Nutrition is a brand agnostic, non-financial commitment based platform to engage the private sector in building a Jan Andolan (Social Movement) to support POSHAN Abhiyaan (National Nutrition Mission). It is a collaborative platform that was launched by NITI Aayog on 13th March 2019. IMPAct4Nutrition aims to promote positive nutrition behavior change and supportive norms for nutrition within its ecosystem in achieving POSHAN Abhiyaan targets and Jan Andolan goals by year 2022. I4N was convened by UNICEF, Tata Trusts, CII, Sight and Life, CSRBOX and NASSCOM.

IMPAct4Nutrition now has nearly 50 pledged partners including BOSCH India, Arvind Ltd, JSW Foundation, Tata Power Delhi Distribution Ltd, Narayana Health and Piramal Swasthya.

CSRBOX is the outreach partner for I4N and actively reaches out to and engages with corporates towards implementing nutrition-sensitive projects. CSRBOX also houses the I4N Secretariat. As a part of its engagement activities, CSRBOX works as a support unit for companies to support the assessment of their existing interventions in areas of education, livelihood, healthcare and WASH and the integration of nutrition modules into their intervention models so as to help increase the impacts of their existing interventions. CSRBOX has also developed a number of concept proposals for CSR projects as well as nutrition-themed employee engagement and volunteering programs which are available to pledged partners for implementation, with technical support provided pro-bono by CSRBOX.

Matrix Platform- The CIFF Project

Children’s Investment Fund Foundation (CIFF) is the world’s largest philanthropy that focuses specifically on improving children’s lives. The CIFF project was a one-year matrix of change: micro- pilots plan focused on the thematic areas of nutrition, adolescence and child protection in the geographic areas of Angul (Odisha), Sitapur (Uttar Pradesh) and Jaipur (Rajasthan), Gaya (Bihar) and Virdudhnagar (Tamil Nadu) respectively. The matrix platform aimed to address the problems of malnutrition, reproductive and sexual health and child labour and trafficking through its strategic partners as per their expertise. Role of CSRBOX in the project was twofold: research report and outreach to corporate partners.

As part of the first role, an extensive secondary research on the pan-India landscape of project interventions and funding from the CSR domain, philanthropy (Indian and international foundations) and government schemes in the thematic areas as identified by the matrix platform was conducted and a report was accordingly prepared to reflect the “Investment in Children” outlook in India.

As part of the second role, weekly social media promotion and monthly newsletters were circulated among corporate database which consisted of latest work, articles and projects on the thematic topics that are being done by companies, CSOs, government and others, regular social media content sharing. A corporate boot-camp was also conducted in Lucknow with 15+ CSR heads from companies such as Arvind, Tata Motors, LG Electronics, Infosys Ltd., Hindustan Unilever Ltd. (HUL), Bosch India, Emami Group, Dalmia Bharat Limited, Indraprastha Gas Limited, Narayana Health, etc. to encourage dialogue and initiative from their end to work on adolescent sexual and reproductive health in Uttar Pradesh, one of the components of the action plan as identified by the matrix platform.

JSW Safai Bank 2.0

JSW Foundation has been supporting Safai Bank of India (SfBI) initiative that was started by Mumbai Sustainability Centre. The initiative focuses on waste segregation and collection of multi-layer packaging at schools, which are positioned as branches. CSRBOX has been engaged in taking Safai Bank initiative to pan-India level and scale it up from 200 branches to 10,000 branches. Now we are expanding this in newer geographies including NCR region, Hyderabad and Bangalore. The initiative is structured as a collaborative platform through which other companies, non-profits and government agencies can also join in.