Environment - Creative Art Work-Tamil Nadu- CSR Projects India
 
 
 
 

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Environment - Creative Art Work

 
 

Organization : Thuvakkam

 
 

Location : Tamil Nadu

 
 

Project Description

Majority of the Government and Public buildings are neglected in terms of maintenance since their initial construction. People have been using these monochrome community buildings that stifles positive thinking. Walking in and out of those buildings every day and seeing a weary and teary outlook of the whole place also puts up a dark mode into people’s mind and heart.


People tend to avoid these places or start being dull in the whole environment without even realizing most of the time. And it's not only people, the wall’s health also deteriorates over time and becomes prone to damage. The walls sometimes absorb the moisture and water from the air and cause it to rot. Eventually, altogether the place becomes unpleasant and even leads to misuse of the building and locality.


Such public places are taken and revamped completely overnight or in the daylight, giving it a fresh coat of paint. In addition, the walls are painted with artworks and social awareness messages. This helps in both strengthening the building against weather & damages and spreads positivity through art and slogans. Art is a way of life – one that inspires a human being to achieve, to de-stress and to motivate oneself to walk the path of life with the hope of success. In the current world with meetings, stress and deadlines people feel tramped. These bright paintings, images, and colors help them to lift up their emotions. It psychologically helps them even feel better because each color is related to and induces emotions. Eg: Green is for harmony and balance, yellow makes one feel young and happy.


Seeing beautiful, clean and vibrant places increases their mood levels and helps them carry out their day to day activities in a cherry mood and they don’t tend to tarnish it. These are the reasons as to why this project is taken usually at a stretch, preferably overnight, and completed by the next morning.

 
 
 
 

Project Type : CSR

 
 

Special Features of Project

     Clean-up after dark is one of the trademark events of Thuvakkam wherein a public place  bustling area of the city is chosen for clean-up after dark
·        The walls are painted with artworks, cartoons, images, and social awareness messages which spreads positivity throughout the day to anyone who comes in contact with the place
·        Thuvakkam believes that when people visit a completely clean and lovely place that was previously dirty and unkempt, they would feel urged and motivated to keep it that way
  • Clean-up after dark is one of the trademark events of Thuvakkam wherein a public place  bustling area of the city is chosen for clean-up after dark
  • The walls are painted with artworks, cartoons, images, and social awareness messages which spreads positivity throughout the day to anyone who comes in contact with the place
  • Thuvakkam believes that when people visit a completely clean and lovely place that was previously dirty and unkempt, they would feel urged and motivated to keep it that way
 
 

Project Donors and Partners

Nippon Paint
 
 
 

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