Amway India, one of the leading companies supporting health and wellbeing needs, is addressing the critical issue of childhood malnutrition through a transformative initiative to support a healthier future for India's underprivileged children. According to the Ministry of Women and Child Development, 7.7% of children (around 43 lakh) in India are malnourished , highlighting a critical issue that the government is prioritizing with efforts to improve nutritional outcomes.  Committed to the cause of childhood malnutrition, as part of Nutrilite’s 90th-anniversary celebration, Amway, supported by its distributors and employees,   has collaborated with The Akshaya Patra Foundation to sponsor over 90,000 nutritious meals for children in government schools. 

In the spirit of Children's Day, the initiative extended further with educational sessions to empower students with knowledge about nutrition, hygiene, mental health, and balanced diets. Amway volunteers actively participated by serving nutritious meals to the children. This impactful initiative spanned eight key locations: Delhi, Jaipur, Bhubaneswar, Guwahati, Pune, Ahmedabad, Bangalore, and Chennai, aiming to spark meaningful change for a brighter future.

Commenting on the Children's Day initiative, Mr Rajneesh Chopra, Managing Director, Amway India, said, "For nine decades our flagship nutrition brand, Nutrilite, has been inspiring people to live a healthy life by promoting optimal health and wellbeing. As part of Nutrilite’s 90th-anniversary celebrations, with the support of our distributors and employees, we are proud to collaborate with The Akshaya Patra Foundation to provide over 90,000 nutritious meals to children in government schools alongside imparting essential nutrition education. Through this initiative, students gain valuable knowledge on making healthier choices—covering balanced diets, mental health, and hygiene practices—empowering them to lead brighter, healthier lives. We firmly believe that proper nutrition is the foundation for the growth and success of young minds. In a country where India contributes a third of the global burden of malnutrition , nurturing children through adequate nutrition is not just important—it is essential.  To this end, we're steadfast in our commitment to building a healthier nation for a better tomorrow.”

Commenting on the occasion, Shridhar Vyankat of Akshaya Patra Foundation, said, “We are happy to collaborate with Amway India once again. With their generous support, we can provide over 90,000 nutritious meals to government school children through our 72 kitchens nationwide. This partnership goes beyond just feeding children;it helps to ensure a healthier future for the next generation. We sincerely thank the Ministry of Education, Government of India, and the state governments for their unwavering support, which enables us to continue nourishing children across the country."

Amway India’s efforts and initiatives are aligned with its health and wellbeing vision that resonates with the Government of India’s aim of building a healthier nation. In addition to partnering with Akshaya Patra to promote good nutrition, this Children’s Day Amway also organized awareness initiatives under the theme “Feed with Kindness – Preparation and Distribution of Nutritious Food” in association with its Power of 5 program partner ChildFund India across its program locations in Mumbai, Kolkata and Lucknow, as well as its Village Health Program partner, S R Trust (Meenakshi Mission Hospital & Research Center) in Dindigul district, promoting the importance of nutrition and community support. Amway has a long-standing association with the Akshaya Patra Foundation to promote the importance of nutrition. This includes sponsoring mid-day meals for 1,600 students and conducting nutrition education sessions for underprivileged children in 2022. In 2021, as part of its COVID relief efforts, Amway—supported by its distributors and employees—distributed thousands of nutrition kits across Gurugram, Thane, Panvel, Chennai, and Bhubaneswar, reaching over 10,000 individuals affected by the pandemic.

About Amway India CSR initiatives

Amway India’s CSR initiatives are based on the belief that social responsibility is much more than the incurrence of a cost or a resource or a charitable/ philanthropic act of social benefit. It is an opportunity to bring in social innovation and change. This belief is articulated in Amway’s vision of helping people live better lives. When it comes to commitment to corporate citizenship, Amway India makes a serious and concentrated effort to reach out and help people improve their lives.

Amway India supports a comprehensive CSR programme covering a gamut of initiatives including a water conservation project to improve the groundwater level in 7 villages in the Dindigul district located around the manufacturing plant. Amway supports a village health program targeted at 32 villages in the Dindigul district, to provide quality healthcare to the underprivileged.

Amway India set up 5 telemedicine centres in the Dindigul district to ensure consistent healthcare support to the villagers. This program has eliminated distance barriers and improved access to medical services in distant rural communities. The centre aims at providing free medical treatment to over 35,000 patients in a year.

Amway India as part of its Livelihood Skills program, has been promoting self-employment and entrepreneurship among underprivileged women. The program has benefitted over 1000 underprivileged girls and women in the states of UP, Bihar, Delhi, Himachal Pradesh, and Chennai.

Amway India as part of its “Power of 5” program has been working to fight childhood malnutrition and benefitted over 500,000 people including over 1,00,000 children across the country.  We have also recently expanded the program to Lucknow.

Amway has also taken various initiatives to support the cause of the visually impaired. Amway also supports underprivileged children in education, health and hygiene under a project titled ‘Sunrise’.