Celebrating the phenomenal achievements of Uttar Pradesh athletes at the Paris Paralympics 2024, BL Agro Industries Ltd. has announced a comprehensive five-year support program for National Sports Awards 2024 winners. This initiative, a part of BL Agro’s Corporate Social Responsibility (CSR) program, aims to empower para-athletes to achieve greater heights.

As India celebrates its finest sporting talent, BL Agro, a leading name in the Indian FMCG sector, has announced its five-year commitment to supporting the winners of the National Sports Awards 2024 under its Corporate Social Responsibility (CSR) initiative.

The awards, to be presented by the President of India on January 17, 2025, at Rashtrapati Bhavan, to celebrate outstanding contributions to Indian sports. Honourees include:

As part of this pledge, BL Agro will provide winners with financial assistance for advanced training programs, cutting-edge sports equipment, international exposure, and access to world-class coaching facilities. The company will ensure holistic development and sustained excellence for these athletes.

Expressing his admiration, Ashish Khandelwal, Managing Director of BL Agro and patron of U.P. Para Sports Association, said, “The grit and determination displayed by our para-athletes is truly inspiring. They made us, and India, proud. At BL Agro, we want to nurture this talent and help these champions continue their journey of excellence. With this initiative, we will ensure that they have all the resources they need to scale even greater heights.”

The initiative was lauded by leaders in the sports community. Dr. Deepa Malik, Chairman of the U.P. Para Sports Association, remarked, “Recognition is vital, but continued support is what transforms potential into lasting impact. BL Agro’s commitment would be a game-changer for Indian para sports. This kind of sustained support could nurture more talent and drive meaningful change in the lives of athletes.”

BL Agro’s initiative is a testament to its vision of leveraging its success as one of India’s leading FMCG companies to drive social impact and foster inclusivity. It includes mentorship opportunities and scholarships for upcoming para-athletes, further solidifying BL Agro’s role in creating a thriving sports culture.

Known for its dedication to the Vocal for Local campaign, BL Agro has consistently emphasised social responsibility, from health and nutrition to sports development. This initiative marks another milestone in BL Agro’s journey to contribute meaningfully to society.

About BL Agro 

The BL Agro Group, based in Bareilly, Uttar Pradesh, is a diverse conglomerate driving quality and sustainability across food products, agri-tech, earth sciences, and dairy innovation. BL Agro Industries Ltd., its flagship company, was originally a mustard trading business. Now, it is a major FMCG with one of India’s biggest networks for edible oils and food products, known by their brand names Bail Kolhu and Nourish.

The group comprises three other companies. LeadsConnect is an agri-technology firm specialising in data analysis, risk management, and creating a sustainable agri-business ecosystem. Leads NexTech, a leader in EarthTech Analytics, offering human-centric, sustainable solutions through next-gen technologies. B.L. Kamdhenu Farms Ltd is a pioneer in dairy innovation, focusing on embryo technology, cattle IVF, and a zero-waste integrated milk value chain.

Together, BL Agro Group is committed to impactful solutions that empower consumers, farmers, and businesses.