Marico partners with Woloo to bridge the gap of safe and hygienic sanitation facilities for its women in sales function

Marico Limited, one of India’s leading FMCG companies, has partnered with Woloo to provide their women members in the sales function with access to safe and hygienic washrooms. Women in sales often have to travel long distances in the market, and are often exposed to less-than-ideal washroom facilities. With this collaboration, the on-ground sales women of Marico will be able to locate the nearest possible Woloo certified safe and hygienic washrooms, hosted by premium restaurants, QSRs, cafes, and many other retail business outlets.

The partnership is aligned with Marico’s mission of promoting diversity and ensuring inclusivity across level, roles, and domains. It would provide women members with unlimited access to over 25,000 clean, safe, and hygienic washrooms across 400 cities in India. Additionally, the association with Woloo will also offer eligible members with a free hygiene Suraksha Insurance cover of Rs 50,000 from Tata AIG for UTL diseases.

The members will have access to a chain of Woloo Powder-Rooms as well.

Speaking about the collaboration, Sanjay Mishra, Chief Operating Officer (COO) - India Business & CEO - New Business, Marico Limited said, “At Marico, we are committed to creating a safe and comfortable work environment for our workforce. We believe in investing in our employees and in creating an environment that respects and supports the well-being of our members. Taking a note of the feedback received from our female members in sales, we decided to collaborate with Woloo to provide access to safe and hygienic sanitation facilities. We believe that this partnership will go a long way in improving the health and well-being of our female sales workforce as our members can easily access clean, and hygienic washrooms hosted by premium restaurants and cafes on-the-go without second-guessing about their safety and conditions.”

Commenting on the partnership, a spokesperson from Woloo, said “Our mission is to empower every working woman with her hygiene dignity. Our tech-enabled loo-discovery app is specifically designed for women to access safe and hygiene-certified washrooms in any Indian city. We look forward to providing sanitation facilities that are safe, hygienic, and easily accessible to the women at Marico.”

The Woloo application is currently available for both Android and IOS users. Members have to enter their location which would immediately locate the nearest safe and hygienic washrooms and powder rooms for them. Members will also be given Rs 10,000/- worth of free Woloo reward points, enabling them to shop for hygiene, personal care products on Woloo E-store.

About Marico Limited

Marico (BSE: 531642, NSE: "MARICO") is one of India's leading consumer products companies, in the global beauty and wellness space. In FY 2021-22, Marico recorded a turnover of about INR 93 billion (USD 1.3 billion) through its products sold in India and chosen markets in Asia and Africa.

Marico touches the lives of 1 out of every 3 Indians, through its portfolio of brands such as Parachute, Saffola, Saffola FITTIFY Gourmet, Saffola ImmuniVeda, Saffola Mealmaker, Hair & Care, Parachute Advansed, Nihar Naturals, Mediker, Pure Sense, Coco Soul, Revive, Set Wet, Livon, Just Herbs, True Elements and Beardo. The international consumer products portfolio contributes to about 23% of the Group’s revenue, with brands like Parachute, Parachute Advansed, HairCode, Fiancée, Caivil, Hercules, Black Chic, Code 10, Ingwe, X-Men, Thuan Phat and Isoplus.