Project KEEP - Namma Pondy Clean in collaboration with Pondicherry Municipality is  excited to announce the release of a short film on the World Environment Day. The film showcases the  project’s journey in its vision to make Pondicherry one of India’s cleanest cities, bringing together  stakeholders in the city’s waste ecosystem for this shared vision. 

Project KEEP, a CSR initiative of Godrej Consumers has been operating in Pondicherry in partnership  with Recity Network, Local Administrative Department, Pondicherry Municipality and Oulgaret  Municipality. The project aims to build circular and efficient waste management systems in the city.  Through the concerted efforts of the citizens and administration, Project KEEP has successfully  diverted over 1400 metric tonne (MT) of waste from landfills and professionalized 588 waste workers.  To enable circularity in waste management, Project KEEP has established a sanitation park in  Vambakeerapalayam with the support of Pondicherry Municipality, which has a capacity to scientifically process 3.5 tonne of dry waste daily. 

The short film portrays various capacity building initiatives, campaigns, behaviour change programs,  and partnerships with stakeholders that have propelled the city towards cleanliness and responsible  waste management practices. 

To access the film, click on the link. The film is also available on all social media handles of KEEP  @keepforcities. 

“As a part its sustainability goals, Godrej Consumers, through its “Good and Green” program, emphasizes reshaping the landscape of plastic waste management in India. Project KEEP is the  embodiment of this vision. I congratulate the team for their unwavering commitment, building  numerous champions and empowering communities along the way, and advancing our commitment to creating a greener and inclusive world. The film beautifully portrays this journey and the power of  collective community action,” <<Godrej Consumers Quote>> 

Speaking on the occasion of the short film, Pondicherry Municipality thanked Project KEEP and its  partners, Recity Network and Godrej Consumers for “initiating this meaningful program in the city and  give a vital push to our efforts of recycling of waste. Their engagements with different stakeholders,  awareness campaigns and building tech enabled systems has proved to be a game changer for the  city,” said Mr. Suresh Raj, Municipal Commissioner, Oulgaret Municipality. 

Project KEEP has conducted 200+ activities, including clean ups, cleanliness rallies, community  demonstrations, door to door interventions, wall art installations with an aim to sensitise tourists and  citizens to cleanliness and waste segregation practices. The project has also focused on the capacity  building of city’s waste workforce, organising medical camps, conducting trainings on occupational  health, hygiene, handling of solid waste, financial literacy and distribution safety gears to them. 60 

Informal workers have been united through 6 Self Help Groups (SHGs), receiving trainings and  opportunities in skill building and additional livelihoods.  

About KEEP 

‘Keep’ is an initiative supported by Godrej Consumer Products and implemented by Recity Network to  develop inclusive, contextualized, and resilient models for solid waste management in Pondicherry,  and making it into one of the cleanest coastal cities in the country. The project is committed to  diverting waste that makes its way to the landfill every day, and professionalise waste workers  working in the city. 

The awareness campaign, ‘Keep – Namma Pondy Clean’ has been established to raise a call-to-action  for transforming Pondicherry city into one of the Cleanest Coastal cities in India. The goal shall be  achieved by engaging all stakeholders including citizen groups, waste workers, tourists, and  influencers through awareness generation for source segregation and no littering of waste, as well as  by creating mechanisms for its scientific processing. 

About Godrej Consumer Products Limited 

Godrej Consumer Products is a leading emerging markets company. As part of the 125-year-young  Godrej Group, we are fortunate to have a proud legacy built on the strong values of trust, integrity,  and respect for others. At the same time, we are growing fast and have exciting, ambitious  aspirations. 

Today, our Group enjoys the patronage of 1.15 billion consumers globally, across different  businesses. GCPL ranks among the largest Household Insecticides, Air Care and Hair Care players in  emerging markets of India, Indonesia, and Africa. In Household Insecticides, we are the leader in  India, the second largest player in Indonesia, and are expanding our footprint in Africa. We are at the  forefront of serving the hair care needs of women of African descent, the number one player in Hair  Colour in India and Sub-Saharan Africa, and among the leading players in Latin America. We rank  number two in Soaps in India and are the number one player in Air Fresheners and Wet Tissues in  Indonesia. 

But for us, it is very important that besides our strong financial performance and innovative, much loved products, we remain a good company. Approximately 23 per cent of the promoter holding in  our Group is held in trusts that invest in the environment, health, and education. We are also  bringing together our passion and purpose to make a difference through our 'Good & Green'  approach to create a more inclusive and greener India. 

At the heart of all of this, is our talented team. We take much pride in fostering an inspiring  workplace, with an agile and high-performance culture. We are also deeply committed to recognising  and valuing diversity across our teams. 

For more information, visit: www.godrejcp.com