Godrej & Boyce, part of the Godrej Enterprises Group, which has a diverse presence in consumer and industrial businesses ranging from aerospace and consumer durables to energy and sustainable construction solutions, announced Phase 5 of its Magical Mangroves campaign in association with WWF India on The International Day for the Conservation of the Mangroves Ecosystem. Launched in 2020, the initiative has onboarded 190 volunteers and empowered 34,630 people across 7 states through over 460 webinars, on-ground initiatives, and social media campaigns. This effort highlights Godrej & Boyce's commitment to environmental sustainability and biodiversity conservation. The organization has been conserving hundreds of acres of mangroves along the Vikhroli and Thane creek coastline in Mumbai for over 30 years.

The Magical Mangroves campaign has been instrumental in raising awareness about the critical importance of mangrove ecosystems. Through a series of educational workshops, interactive quizzes, and nature trails, the initiative has engaged local communities and empowered them with knowledge about mangroves' role in coastal protection and biodiversity support.

Looking ahead, the partnership aims to empower a cumulative total of 51,000 people by FY25 through continued educational outreach and conservation initiatives. With a shared vision of promoting sustainable practices and protecting biodiversity, Godrej & Boyce and WWF-India remain dedicated to driving positive change in coastal communities across India.

Those interested to participate can visit the WWF-India Volunteer website and register for their respective State: https://people4planet.wwfindia.org/available_projects.php

Commenting on this initiative Tejashree Joshi, Head of Environmental Sustainability, Godrej & Boyce said, “Mangrove ecosystems are crucial for coastal protection, supporting diverse wildlife, and acting as significant carbon sinks. Their role in coastal communities’ life is incomparable. We are ecstatic to continue with our Magical Mangroves initiative in partnership with WWF India. In the 5^th phase, we aim to strengthen our outreach by empowering 95 volunteers across 07 states - with more educational workshops and community engagement programmes. With WWF-India, we have reached broader audiences and implemented impactful conservation initiatives. The community awareness and engagement have always resulted in successful nature conservation”

Godrej & Boyce has been conserving the Vikhroli mangroves in Mumbai since generations. Being the champions of sustainability, the company has taken numerous initiatives to create awareness about mangrove conservation through protection, restoration, biodiversity management, and community engagement initiatives. They also support research and implement sustainable practices to ensure the ecosystem's health.

Farmeen Mistry, State Coordinator at WWF-India, highlighted the campaign's impact, stating, "The fifth phase of our campaign focuses on enhancing community engagement and empowering local volunteers as Mangrove Ambassadors. These efforts are crucial in building a sustainable future where mangroves play a pivotal role in mitigating climate change impacts."

The partnership with WWF-India has been instrumental in providing the scientific expertise and on-ground volunteer support necessary for the success of this campaign. Godrej & Boyce has taken various initiatives in mangroves conservation including developing Asia's first mangrove-focused mobile app, available in 11 languages, and creating a children's book titled 'Many Secrets of Mangroves' in English and Marathi, in collaboration with author Katie Bagli. Additionally, they have set up a bilingual website and organized poster exhibitions at educational institutions to raise awareness about the importance of mangrove conservation.

About Godrej Enterprises Group

Since 1897, Godrej Enterprises Group (which includes Godrej & Boyce and its affiliates) has contributed significantly to India’s economic growth and self-reliance by providing complex engineering, design led innovation, and sustainable manufacturing solutions. From the world’s first patented springless lock, and safes to pioneering Indian made typewriters and refrigerators, the conglomerate has also paved the way for the growth of key sectors like aerospace, energy, and security.

Today, Godrej Enterprises Group, has presence across 5 continents with a market-leading presence across diverse consumer and industrial businesses spanning Aerospace, Aviation, Defense, Energy, Locks & Security Solutions, Green Building Consulting, Construction and EPC Services, Intralogistics, Tooling, Healthcare Equipment, Consumer Durables, Engines and Motors, Furniture, Architectural Fittings, IT Solutions and Vending Machines.

About WWF-India 

WWF-India is committed to creating and demonstrating practical solutions that help conserve India's ecosystems and rich biodiversity. With a conservation journey spanning over 50 years, WWF-India works towards finding science-based and sustainable solutions. Our holistic and integrated approach assists in addressing challenges at the interface of development and conservation. WWF-India is part of the WWF network, with offices in over 100 countries. We work in different geographical regions pan-India through state and field offices. The uniqueness lies in the interconnectedness of our work and its impact across thematic areas- including conservation of key wildlife species, management of their habitats, rivers and wetlands, climate change adaptation, driving sustainable solutions for business and agriculture, and empowering local communities as conservation stewards. WWF-India also works to combat illegal wildlife trade and bring environmental education to students through outreach and awareness campaigns.   
For more details, please visit our website and social media pages: 
http://www.wwfindia.org